(美国)托马斯•吉洛维奇(Thomas Gilovich)，美国康奈尔大学心理学教授，同时担任该校行为经济学与决策研究中心联合主任，在行为经济学和社会心理学领域享有盛名，被称为“完美学者”。他与行为经济学鼻祖阿莫斯•特沃斯基以及诺贝尔奖获得者丹尼尔•卡尼曼长期合作，研究了“热手效应”等为人深信的认知现象，并与卡尼曼合作编写了《启发与偏见：直觉判断的心理学》。身为美国艺术与科学学院院士、美国科学促进会会士、美国心理学学会成员等组织的一员，他最近的研究得到了美国国家科学基金会和美国国家心理健康研究所的支持。

From Publishers Weekly Sports fans who think that basketball players shoot in "hot streaks," and maternity nurses who maintain that more babies are born when the moon is full adhere to erroneous beliefs, according to Gilovich, associate professor of psychology at Cornell. With examples ranging from the spread of AIDS to the weight of Scholastic Aptitude Test scores, he skewers ...(展开全部)

• How many smells are there? And how many molecules would it take to create every smell in nature, from roses to stinky feet? • Who was the bigger scent freak: the perfume-obsessed Richard Wagner or Emily Dickinson, with her creepy passion for flowers? • By scenting the air in stores, are retailers turning us into subliminally controlled shopping zombies? • Were Smell-O-Vision ...(展开全部)

2014: A great poem is read aloud and never heard again. For generations, people speculate about its message, but no copy has yet been found. 2119: The lowlands of the UK have been submerged by rising seas. Those who survive are haunted by the richness of the world that has been lost. Tom Metcalfe, an academic at the University of the South Downs, part of Britain’s remaining isl...(展开全部)

In what the General Practitioner called 'this intelligent searching work', the author of "Stigma" and "Asylums" presents an analysis of the structures of social encounters from the perspective of the dramatic performance. He shows us exactly how people use such 'fixed props' as houses, clothes, and job situations; how they combine in teams resembling secret societies; and, how ...(展开全部)

A study of human behavior in social situations and the way we appear to others. Dr. Goffman has employed as a framework the metaphor of theatrical performance. Discussions of social techniques are based upon detailed research and observation of social customs in many regions.

In this incisive book, Michel de Certeau considers the uses to which social representation and modes of social behavior are put by individuals and groups, describing the tactics available to the common man for reclaiming his own autonomy from the all-pervasive forces of commerce, politics, and culture. In exploring the public meaning of ingeniously defended private meanings, de...(展开全部)

In this incisive book, Michel de Certeau considers the uses to which social representation and modes of social behavior are put by individuals and groups, describing the tactics available to the common man for reclaiming his own autonomy from the all-pervasive forces of commerce, politics, and culture. In exploring the public meaning of ingeniously defended private meanings, de...(展开全部)

What can reason (or more broadly, thinking) do for us and what can't it do? This is the question examined by Herbert A. Simon, who received the 1978 Nobel Prize in Economic Sciences "for his pioneering work on decision-making processes in economic organizations." The ability to apply reason to the choice of actions is supposed to be one of the defining characteristics of our sp...(展开全部)